The fairy in this ad features the beauty of the Purple Emperor, which is the second largest butterfly in central Europe. The deep purple-blue shine on the wings of the male can only be seen from various angles and in bright light. The color shows up when light is refracted by ridges on the insect's wing scales.
Poulain is Fench for foal. Though the icon of the brand is usually a jumping foal, in this advertisement, they've used a whimsical little fairy.
This company has been around for a LONG time. Chocolat Poulain is one of the oldest chocolate brands in France. They are famous for their chocolate bars, both for eating and cooking. They also make a lovely chocolate drink mix called Poulain Orange product.
It all began as the dream of Victor-Auguste Poulain, who began the mass production of chocolate in 1848 in Blois, France. In 1893, he established Chocolat Poulain as a company.
In the mid-1800's, chocolate was considered to be the food of kings. Ahead of his time, Victor believed chocolate should be available to everyone. His company was innovative in industrializing the production of chocolate and in their widespread marketing campaigns targeting children and families.
In more modern history--Chocolat Poulain was the sponsor of the mountains classification in the 1975 Tour de France, when its distinctive polka dot jersey was introduced; the jersey's design was based on the candy's polka dotted wrapper. The company was bought by Cadbury Sweppes in 1988. It was sold to Kraft Food in 2010 and since 2012 belongs to Mondelez International.
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